Work / Lead & Sales / 07
LinkedIn Lead Generation Pipeline
B2B outbound
Delivered — no workflow export was supplied
No figures on this page: without an export there is nothing to count, and nothing is estimated.
The problem
Automated prospecting fails silently in two ways.
It scrapes the same people on every scheduled run, so the list grows without the coverage growing — or it loses a prospect entirely because one enrichment provider had no email for them. Neither shows up as an error.
How it runs
-
Rotate the keywords
01 / 05
Targeting is read from Google Sheets, and each run takes the next keyword in the set, so successive runs cover different segments.
-
Discover
02 / 05
Apify jobs, started from the workflow, find the profiles for the current keyword.
-
Watch the run
03 / 05
Each job is polled until it finishes; an unsuccessful run goes down its own failure path.
failed run → failure path, not the CRM
-
Enrich, twice if needed
04 / 05
Profiles are enriched one at a time; when the first provider has no email, a second, independent one tries the same URL.
-
Dedupe, then write
05 / 05
Every URL is checked against the existing CRM before a row is written, and a run with nothing new exits on its own path.
The guards, and what each one prevents
HoverTap a card to read what it prevents.
- Every run covers new ground
A scheduled job that repeats one search returns the same people every morning. The rotation is what makes the schedule worth having.
- A failed scrape never reaches the CRM
Without the failure path, the CRM step writes a partial result that looks exactly like a complete one.
- “No email” means two providers failed
One provider is a single point of failure dressed up as a feature; two is a recovery layer.
- Deduplication happens before the write
Duplicates never enter the CRM, so nobody has to clean them out.
Limits, stated plainly
- The match rate was never measured. Two providers improve coverage by design; by how much on a given list is unknown, so no percentage is quoted.
- The fallback runs on every profile the first provider misses, so the cost follows how good the first provider is on that list.
- Automated collection of profile data sits in a contested area of platform terms. That is a conversation to have before a build, not after.
Built with
- n8n
- Apify
- Google Search
- Google Sheets
Next system
AdWash — Autonomous Google Ads Management